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Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses (2014) by John Sculley [Dr Soc] epub

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  Moonshot!: Game-Changing Strategies to Build
Billion-Dollar Businesses by John Sculley
  2014 | ISBN: 0795343264 | English | 215 pages | EPUB | 0.3 MB

 
  “The future belongs to those who see the possibilities before they become obvious… This is the most
exciting time ever to be part of the business world.”
  
  Throughout history, there are some events
that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was
one of those events—the invention of the Apple personal computer was another. The time is ripe for a new breed of
innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while
changing people’s lives for the better. In this book, John Sculley will show you how to do it.
  
 
Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business.
Beginning with a can’t-fail concept and inspired by smart data, Moonshot! reveals the core concepts for a
twenty-first century business. Producer-in-Control models are a thing of the past, but the Customer-in-Control future is
bright for those that know how to use it. With technology at your back, now might be the best time in history to start a
business—but the future belongs to those who see the possibilities before they become obvious. Moonshot! will
teach you to have the upper hand in any business.
  
  
  
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